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Tour Dates

SEP 4

PALMER, AK, USA
CONOCOPHILLIPS BOREALIS THEATRE

NOV 18

RIO DE JANEIRO, BRAZIL
BRUNO MARS 24K MAGIC WORLD TOUR 2017

NOV 22

SAO PAULO, BRAZIL
BRUNO MARS 24K MAGIC WORLD TOUR 2017

NOV 25

JOSÉ HERNÁNDEZ, ARGENTINA
BRUNO MARS 24K MAGIC WORLD TOUR 2017

NOV 28

REGIÓN METROPOLITANA, CHILE
BRUNO MARS 24K MAGIC WORLD TOUR 2017

NOV 30

LIMA, PERU
BRUNO MARS 24K MAGIC WORLD TOUR 2017

DEC 2

QUITO, ECUADOR
ESTADIO OLIMPICO ATAHUALPA

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DNCE Talks Inspiration, Travel and Prince

We meet DNCE – the band consists of frontman Joe Jonas, drummer Jack Lawless, bassist and keyboardist Cole Whittle and guitarist JinJoo Lee, at the Hyatt Regency Hong Kong hotel in Tsim Sha Tsui, two hours before they’re about to go on stage. When#legend last spoke to Jonas, in May last year, DNCE was still riding on the success of their 2015 debut single and platinum-selling biggest hit Cake by the Ocean, one of the most played songs of that year. They followed up with Toothbrush, Body Moves and a self-titled album. Along the way, the dynamic, globally savvy quartet have cemented their credentials with industry accolades, including Best New Artist at last year’s MTV Video Music Awards.

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2017 MTV VMAs: Joe Jonas Talks Possibility Of ‘Camp Rock 3&...

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DNCE @ Blue Carpet MTV VMAs 2017

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DNCE at VMAs 2017

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DNCE, Louis Fonsi-Kissing Strangers(Remix/ Audio) feat Nicki Mina...

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DNCE to Perform at Get In It MusicFest in Chicago

DNCE will be performing at the Get In It Music Festival in Chicago!

The festival will take place on September, 16th at Guaranteed Rate Field in Chicago, IL.

The festival will benefit, “Get In” which works to prevent violence and support Chicago’s youth!

Others also set to Perform include, Fifth Harmony, Prince Royce, Macklemore and Ryan Lewis, Fat Joe, Lupe Fiasco and more!

Tickets go on sale starting, August 11th at 10am onTicketmaster.com

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DNCE – GooD DAY

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DNCE Performing Kissing Strangers at Premios Juventud + Backstage...

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K-Swiss Looks to Appeal to Younger Generation With DNCE

The shoe company has tapped the band’s members, which includes Joe Jonas, to be global brand ambassadors for 2018.

K-Swiss is looking to boost its brand among a younger generation with the signing on of DNCEas global brand ambassadors.

The band’s members — Joe Jonas, Cole Whittle, JinJoo Lee and Jack Lawless — have been shot for their initial campaign with the Los Angelesbrand that’s set to launch this week.

It’s good timing with the tide having turned to a focus on Nineties brands and logos. K-Swiss hopes to ride that wave banking on nostalgia along with new retail partners, such as Journeys, to put the brand in front of customers in Generation Z and those skewing on the younger end of the Millennial cohort.

“This is definitely about bringing new people into the brand. We saw some of our biggest times in the Nineties. We definitely know a lot of people from that era know K-Swiss, but when it comes to younger people they don’t know,” said Patrick Buchanan, K-Swiss Global Brands global marketing director. “I think that we’re definitely using these new partnerships with accounts like Footaction and Shoe Palace and Journeys to be able to introduce K-Swiss to customers and it’s the same strategy with DNCE.”

The members of DNCE were shot in retro tennis apparel along with K-Swiss classic styles plus new designs expected to become available for sale at a later date. The campaign will be mostly digital in addition to in-store marketing.

“Everything retro is making a comeback and I felt like it was really interesting for DNCE to be taking on this retro tennis vibe,” Buchanan said. “They’re a band that has a lot of energy and every member brings a unique perspective. That’s the beauty of working with several people. We’re able to really talk to that younger customer in a way that we hadn’t before.”

The members of DNCE also designed their own K-Swiss shoe, with the designs slated for release some time in the first quarter.

For K-Swiss, there’s been plenty of activity in more recent months as the company’s looked to pivot to what Buchanan called K-Swiss 2.0. In January, former K-Swiss Global Brands chief marketing officer Barney Waters was made president of the K-Swiss brand. In February, the company moved from Westlake Village to downtown Los Angeles and since then has been refining its focus and positioning in the market, Buchanan said.

“We have this entrepreneur positioning,” Buchanan said. “Brands like Nike and Under Armour are [geared toward] sports and Puma and Adidas they have all the celebrities [in marketing] and so when it comes to K-Swiss we’re really doubling down with entrepreneurs and young go-getters.”

A separate campaign launching this month will feature four entrepreneurs in their 20s and early 30s. The point, Buchanan explained, is again to focus on the Millennial and Generation Z customers.

“When I was growing up or when my parents were growing, kids dreamed of being basketball players or celebrities,” he said. “But the new generation, they’re looking to be business owners and to be the boss and to create something of their own.”

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